Apple MPP Showcase
Delivered product strategy and showcase initiatives demonstrating enterprise mobility solutions for Apple's Mobility Partner Program.
The Challenge
Apple needed an effective way for channel partners to showcase iPad business solutions to potential enterprise customers, requiring a platform that could present solutions from multiple partners while guiding buyers toward appropriate recommendations.
The Solution
Developed an iPad application featuring interactive discovery (questionnaire for tailored recommendations or free browsing), partner catalog organized by industry with tags for new/featured solutions, questionnaire engine for customized recommendations, and a structured framework for 60+ partner asset submissions.
My Role
Project leadership responsibilities including vendor coordination, asset management, and development collaboration to optimize the app's sales effectiveness.
Outcomes & Results
- ✓Successfully coordinated 60+ participating partners
- ✓Created effective sales enablement tool for channel partners
- ✓Delivered industry-specific illustrations highlighting real-world use cases
- ✓Optimized recommendation algorithms for effective sales guidance
Technologies Used
Key Metrics
60+ participating partners
Project Gallery
