Cardinal Health
Strategic project leadership for healthcare industry enterprise software initiatives and integrations.
The Challenge
Cardinal Health's sales representatives needed a tool to help prospective buyers understand and experience the company's product suite in a familiar, immersive context. The challenge was translating a complex physical medical environment (Catheterization Laboratory) into an engaging interactive digital experience.
The Solution
Developed an interactive iPad demonstration tool that replicated the immersive environment of a physical Cath Lab. Implementation involved content organization through whiteboarding sessions, collaboration with illustrators for 3D renderings of distinct Cath Lab spaces, and iterative MVP launch followed by multiple maintenance releases delivering updates and additional content.
My Role
Served as project manager and strategist, facilitating client discussions, managing design workflows, and overseeing ongoing maintenance phases over several years.
Outcomes & Results
- ✓Successfully provided immersive selling mechanism for sales representatives
- ✓Enabled product demonstrations mimicking physical Cath Lab presence
- ✓Supported buyer engagement through interactive 3D environment
- ✓Delivered multiple maintenance releases over several years
Technologies Used
Project Gallery
